Are you wondering how to write a product review that generates passive income every single month on your blog? If so, keep reading because this post will cover it all.
Writing product reviews is one of the core pieces of affiliate marketing and is a fantastic way to make commissions recommending products you’ve used yourself.
What’s better than getting paid affiliate commissions telling others on the internet about the products you use and love?
To give you an idea of what’s possible, I wrote a single 8000-word product review that received the featured snippet on Google. That product review generated an average of $1503 per month in recurring revenue last year, which is around $18,000 for the year. All from one product review. Imagine what you can do!
In fact, product reviews are responsible for a large percentage of my affiliate income from dozens of sources and brands:
What would you do if you could write product reviews that consistently generate income every month?
Pay your house mortgage? Pay off student loans? Invest it? Buy yourself something nice?
For those that don’t know me… Hi! I’m Jake 👋
Through affiliate marketing and building digital products, I quit my six-figure software engineering job and went full-time as an entrepreneur in March of 2023.
It’s my mission to teach others like you how to build fast, profitable affiliate websites using WordPress.
In this product review tutorial, I’ll teach you step-by-step how to create product reviews that rank on the first page of Google and bring in recurring affiliate revenue every month.
Let’s get right into it.
This is one of the most comprehensive product review tutorials on the internet. Bookmark this page so you can return to it and implement each step.
Use the product review tutorial guide below to jump around as you need:
Create an Affiliate Website With WordPress
If you already have a website set up for affiliate blogging, then you can skip this section!
However, if not, read on to learn how to create an affiliate website with WordPress that’s set up for success from the beginning.
If you don’t already know, the first piece of the puzzle when it comes to building a website is to purchase web hosting.
Here are my top recommended web hosting companies for WordPress to get you started:
The fastest web hosting for the money (easiest to pass Google’s Core Web Vitals so you get a Google ranking boost). Rocket.net is very beginner-friendly and has incredible support. The first month is only $1 through my referral link below.
Also extremely fast web hosting. Cloudways is cheaper than Rocket.net, but not quite as beginner-friendly. I use both Cloudways and Rocket.net to host many of my websites.
The best hosting on a budget. SiteGround isn’t as fast as Rocket.net or Cloudways, so it’s harder to pass Core Web Vitals, but an excellent option for beginners who want their first year of hosting to be cheaper. Very beginner-friendly. Includes a free caching and security plugin.
After purchasing web hosting and getting set up, you’ll have a blank WordPress site.
Now, you have to pick a WordPress theme that you want to use on your website.
If you want the absolute best WordPress theme for building a profitable affiliate website, use the Kadence Theme.
The free version of the Kadence Theme is absolutely packed with features. It’s actually bizarre what they give you for free (as in, it has more features than most paid themes that cost $50 or more).
I’ve been blogging for nearly a decade now, and the Kadence Theme is the best dang WordPress theme I’ve ever used in my life.
Not to mention, it’s the best theme to use for affiliate blogging, as you’ll see throughout this product review tutorial.
You can read all about it in my full Kadence Theme review.
After installing and activating the free Kadence Theme on your website, this is where most people get completely overwhelmed and quit because they have to build out their entire website.
If you’ve never built a website with WordPress before, this can be one of the most daunting tasks you face.
You have to build your header, footer, menus, and configure all your customizer settings so it’s perfectly optimized for an affiliate marketing website.
Oh, and then you have to build out all your core pages (Home, About, Blog, and Contact) so you have a solid foundation to start from.
This step alone can take hundreds of hours, especially for beginners.
You’re probably thinking, “That’s it. I’m done. I’m on the first section of this affiliate product review tutorial, and I’m already lost.” *clicks the back button*
BUT, hold up.
You’re not going to give up.
You know why?
Because I literally grinded for four months straight to build a product called Start Blogging Themes that gives you the perfect affiliate marketing starter website using the Kadence Theme.
And, believe it or not, you can import this starter website in 5 seconds.
So, you go from having zero website whatsoever to having a full-blown starter affiliate website with WordPress in no time.
It’s going to save you hundreds of hours and give you an entire package right off the bat.
For example, with our Discover Theme (built with the Kadence Theme), you get the following:
- 4 Core Pages (Home, About, Blog, and Contact)
- Newsletter, Coming Soon, and Links page
- 4 Blog Post Outlines (Full blog post outlines to write product reviews and listicle posts)
- Perfectly optimized customizer settings
- AI Prompts to help write content
Here’s a video showing you how easy it is to create a beautiful, minimalistic affiliate blogging website using our Discover Theme from Start Blogging Themes:
Get a massive head start on your website without the headache.
Then, you can continue with this tutorial, start cranking out content, and be ahead of everyone else. :)
1. Find a High-Value Product to Promote
The first thing you need to do to write the perfect product review is to decide which product you will promote.
You should have experience using this product yourself for several reasons:
- You can speak genuinely about the product
- You know the true pros and cons of the product
- It’s easier to compare against similar products
- Google uses experience and expertise as a primary ranking factor
The product you promote can be in any category as long as it has an affiliate program:
- Physical products (clothing apparel, smartphones, gardening tools, etc.)
- Software (website builders, phone apps, writing tools, etc.)
- Courses (how to make money online, how to learn to code, etc.)
- Programs (business, fitness, financial, life coaching, etc.)
Regardless of what type of product you decide to promote, make sure it is a high-quality product that you and other people love.
If you don’t choose a high-quality product, you’re setting yourself up for failure:
- Buyers will ask for refunds on the product, negating your commissions
- If the product is subscription-based, buyers won’t renew, which kills your recurring commissions
- Your website visitors won’t trust you or your recommendations (gaining the trust of your readers is crucial)
So, whatever you do, don’t push just any product you find to try and make a quick buck.
Do some research. Find some products that you absolutely love using and that others rave about.
Secondly, it’s also important to find a high-value product. What do I mean by high value?
A high-value product is a product that:
- Is highly rated by a lot of people
- Is higher-ticket but proven to sell
- Offers higher commissions per sale
Generally, it’s better to promote higher-ticket items that have higher commissions.
Tell me which you would prefer:
- Selling 100 items at $19 each that pays a 3% commission ($57 total)
- Selling 2 items at $99 each that pays a 30% commission ($59 total)
There are absolutely times when selling many low-priced items can be easy and make sense, but look at the difference in the numbers.
The first option of selling 100 items at $19 with only 3% commissions requires you to get 50x more people to buy, which will require much more traffic to your product review.
The second option requires you to only make a sale twice for an item priced at $99 with a 30% commission and generates the same amount of commissions as the first option.
Crazy, huh? Taking the time to find a high-value product to promote can save you a ton of time and generate a lot more commissions versus picking the first poorly-rated mediocre product you stumble upon.
2. Find a Product With a Favorable Affiliate Program
Once you have found a good product you want to promote, the next step is to make sure the product has a favorable affiliate program.
If the product/company doesn’t even have an affiliate program, then it’s a moot point. You can obviously promote products that don’t have affiliate programs, but you won’t see any revenue coming back to you for those recommendations.
The easiest way to do this is to go on Google and search for “[Product] affiliate program.” If the product or company has an affiliate program, it should show up.
Otherwise, go to the product or company’s website and scroll down to the footer. Many times you’ll see a link that says something along the lines of “Affiliates,” “Affiliate Program,” or “Partner Program.”
Look at the affiliate program’s terms to determine whether they are in your favor. Some things to look at are the following:
- How much does the product cost?
- What percentage of the sale do you get as an affiliate?
- Does the product offer recurring payments? For example, if the product is subscription-based, are you paid each time the customer renews? Or is it strictly a one-time commission?
- Realistically, how many customers do you think you can refer to this product each month?
As an example, let’s take a look at two different products with different affiliate programs and run some numbers:
First Product – Flexible 100ft Garden Hose on Amazon
- Is it a high-quality product people love? Yes, it has a rating of 4.6/5 stars with 2400 reviews.
- Does it have an affiliate program? Yes, through Amazon Associates.
- How much does the product cost? $39.99
- What percentage of the sale do you get? 3%
- Does the product have recurring commissions? No, it’s a one-time commission per sale.
- How many customers can you refer per month? If I get in the top 3 spots on Google for my garden hose product review, I think I can get 50 sales per month.
- Total Affiliate Commissions: Selling 50 garden hoses at $39.99 each with 3% commission = $1.20 per sale * 50 sales = $60 per month
Second Product – AI Writing Tool (Software)
- Is it a high-quality product people love? Yes, it has a rating of 4.9/5 stars with 5000+ reviews.
- Does it have an affiliate program? Yes, through the company.
- How much does the product cost? Two plans – Starter at $29/month and Premium at $99/month (or more based on usage). Average revenue per user = $74/month (actual number from affiliate manager).
- What percentage of the sale do you get? 30%
- Does the product have recurring commissions? Yes, you get a 30% commission every month the customer renews.
- How many customers can you refer per month? If I get in the top 3 spots on Google for my AI writing tool product review, I think I can get 10 sales per month.
- Total Affiliate Commissions: Selling 10 AI writing tool subscriptions at an average of $74/month with 30% commission = $22.20 per sale * 10 sales = $222 per month RECURRING
There are a few important things to point out between the two products we just compared above:
- The first product is a physical product, and the second product is software with a subscription-based model
- The physical product has a one-time 3% commission since it’s through Amazon, and the software product has a 30% recurring commission since it’s subscription-based
- Even though you plan on getting 5x more sales with the physical product than the software product (50 sales vs 10 sales), the software product ends up making almost 4x more in commissions per month ($222/month for the software product vs $60/month for the physical product)
- PLUS, if the customers that sign up for the software product through your link continue to stay customers each month, you continue to bring in the 30% commission, which means it continues to build each month. The physical product is a one-time commission which means you need 50 new buyers every month to continue to match the $60 from the first month. This is why choosing high-value products that are high-quality and higher-ticket with raving reviews is so important.
I love promoting software and highly recommend it because software is used in so many niches.
3. Write a Product Review Outline That Google Loves
Okay, so you have chosen a solid, high-value product you want to promote.
You’ve signed up for their affiliate program, which has favorable terms that can bring in passive income each month.
Now it’s time to actually get into writing the product review.
Before you go and start writing a bunch of words in a blog post without any structure, it’s important to know what Google likes to see in a product review.
People (and Google!) prefer product reviews with in-depth research from actual experience, not product reviews with thin content that don’t tell much.
If you didn’t already know, Google has told creators what they are looking for in a product review, which will help it rank higher than other product reviews.
Here is a high-level overview of what Google wants you to do in your product reviews:
- Written by a trusted source who has experience and expertise of the product
- Give a brief overview of the product and explain what it is
- Give a list of pros and cons of the product based on research
- Show readers the product and how it’s used in-depth rather than a few copied bullet points from the company’s website
- Explain how the product measures up in various categories of performance
- Explain what sets the product apart from competitors
- Cover product alternatives and which products you should use in certain cases
Seems like a lot to cover, doesn’t it?
It was very overwhelming when I started writing product reviews as well, which is why I spent hundreds of hours creating solutions to make writing product reviews even easier for you.
So, do you remember Start Blogging Themes from earlier in this post? Maybe not, because you might have skipped that section if you already had a website.
Well, Start Blogging Themes are entire starter websites “in a box” with everything you need to start an affiliate website in WordPress.
Then, I poured thousands of hours into building Start Blogging Blocks.
What is Start Blogging Blocks? Start Blogging Blocks is a set of 300+ predesigned Kadence block templates built for affiliate bloggers that will turn your site into a selling machine without sacrificing performance.
I’ve created hundreds of design templates that allow you to build landing pages and affiliate blog posts 10x faster on your website.
Since we’re talking about crafting the perfect product review outline in this step, let’s talk about some templates included with Start Blogging Blocks.
First, I created the perfect product review outline template for anyone to use.
There is both a free and pro version of the template.
You’re more than welcome to use whichever you please.
Free Product Review Outline
Here is the free product review outline:
Notice that it has headlines for every single section that Google wants to see in your product reviews, including:
- Product summary
- Pros and cons
- Personal experience
- Product overview and who it’s for
- Product benefits
- Product pricing
- Product alternatives
You can import this free product review outline into any WordPress blog post instantly with one click.
Also, you may have noticed there are “commands” under each of the headings. I have included these specially crafted AI prompts in the outline to drastically speed up your workflow and help write content for you. 😱
I’ll cover how to use AI prompts to help write blog posts 10x faster later in this tutorial, so make sure to read until the end.
In the meantime, sign up for your free Start Blogging Blocks license to unlock your free product review outline.
Pro Product Review Outline
If you want to step up your product review game and drastically increase conversions (so you make a lot more money), then you want to use this pro product review outline:
This template has EVERYTHING you need to write a perfect product review and is the exact same outline I’ve used to make tens of thousands of dollars every year from affiliate marketing:
- Beautiful product summary section that can be used to grab Google’s featured snippet
- Content boxes to explain how the product measures up in various categories
- Built-in pros and cons boxes with icons
- Eye-catching CTA button to entice clicks
- Featured image placeholder slot
- Table of contents that automatically reads in all your headings
- Google-friendly outline covering all the essential sections Google wants to see
- Product alternatives section for comparing other products
- FAQs with accordion blocks and built-in schema for Google
- AI prompts to help write content for you (covered later in this tutorial)
4. Use Attractive Callouts to Increase Clicks
At this point, you have your product chosen and have a solid product review outline laid out for your blog post.
You could have 5000 words written for your product review, but nothing is more boring than massive walls of text throughout your blog post.
How do you think affiliate website giants like Wirecutter get so many affiliate sales?
They have tested, tweaked, pivoted, and tested some more.
They know what gets them the highest conversion rates and how to get their website visitors to buy.
The truth of the matter is that if you want to significantly increase your CTR (Click-Through Rate) on your product reviews and get more affiliate sales, you need to use attractive callouts with a clear CTA (Call To Action).
Tell me which one of these you’re more likely to click on:
Our top pick for creating affiliate blog posts and landing pages faster on your WordPress site is Start Blogging Blocks. It offers hundreds of predesigned templates that can be imported with 1-click, so you can save hundreds of hours per year building pages and blog posts that sell. Check it out here.
Start Blogging Blocks
Our top pick for creating affiliate blog posts and landing pages faster on your WordPress site is Start Blogging Blocks. It offers hundreds of predesigned templates that can be imported with 1-click, so you can save hundreds of hours per year building pages and blog posts that sell.
It’s a no-brainer. The second option is so much better than the first.
It draws your visitor’s eyes directly to it and summarizes the product in a quick paragraph. It also includes an image and a clear CTA button to get them to buy now.
This is exactly how major affiliate sites like Wirecutter increase their conversions. They have established themselves as an authority that brings in massive traffic, and then they use simple (yet powerful) product boxes to point out their top pick based on real testing.
And do you want to know the best part?
You can get this exact product box design on your website 100% for free using Start Blogging Blocks.
I used my own product, Start Blogging Blocks, to create an attractive callout for itself… 🤯😂
And product boxes like that one are just one of many categories of block designs it offers.
Here’s another example. Tell me which set of pros/cons you prefer reading:
XYZ Tablet Pros:
- Compact and lightweight
- Wide range of features
- User-friendly interface
- Impressive battery life
- Multiple connectivity options
XYZ Tablet Cons:
- Limited internal storage
- Lower processing power
- No external storage
- Lacks cellular connectivity
- Lower resolution display
XYZ Tablet Pros
XYZ Tablet Cons
Once again, it’s not even a competition. Users are way more likely to be engaged and enjoy reading the product review that uses the second option.
This pros/cons design is also offered 100% free with Start Blogging Blocks.
We even have full product review summary templates where you can include all the most important information at the top of your product review and entice readers to click.
Yes, this is the same product summary box included in our Pro Product Review Outline from Start Blogging Blocks. It can be dropped into any blog post you write with a single click.
Start Blogging Blocks includes all the templates necessary to build a successful affiliate website including hero sections, content sections, pros and cons boxes, CTAs, forms for capturing leads, and much more (including this exact alert block).
So, go grab your free license and start leveling up your affiliate blog so you can increase conversions and generate more affiliate commissions.
5. Use AI to Help You Write Persuasive Copy
Remember those AI prompts I mentioned earlier in this tutorial that are integrated into our Start Blogging Blocks blog post outlines?
Well, here’s where you get the see the magical power of how to use AI to write a blog post in 5 minutes:
When I say use AI to help you write persuasive copy, I mean it. You should use an AI copywriting tool as a writing assistant. Don’t use it to write your entire product review. Google wants genuine product reviews written by people with experience with the product.
Do you know what one of the hardest things about writing product reviews is?
I’m not joking. As someone who has written many product reviews, figuring out the first words to write for each section in my product review outline is hard to do.
You also need to hook your reader at the very beginning to spark their interest and keep them reading.
I’ve spent hours staring at a blank page, waiting for the right words to come to me, only to give up and attempt to tackle it later.
Until I found Jasper AI.
Jasper AI is a copywriting tool that uses the power of artificial intelligence and machine learning to automatically produce persuasive, enticing copy for your blog posts, landing pages, social media, ads, marketing emails, and much more allowing you to write 5x more content in a fraction of the time.
Using Jasper AI has absolutely changed the game of writing blog posts. Hundreds of people in the Jasper Facebook Community have written entire blog posts in under 8 minutes using the power of artificial intelligence.
The best part is that Jasper AI is trained by world-class marketers, which makes writing product reviews especially easy with Jasper because he’s trained to write enticing, persuasive copy that will sell the product you’re reviewing.
Rather than telling you how great Jasper is, how about I leave it to Jasper to tell you how great his AI copywriting skills are?
I used the AIDA (Attention – Interest – Desire – Action) marketing template and told Jasper to sell himself for you. Here’s what he came up with:
Attention: Writing copy is hard. You have to capture attention, create interest, build desire, and get people to take action. But what if there was a tool that could do all of that for you?
Interest: Jasper AI can help. It’s a copywriting tool that uses the power of artificial intelligence and machine learning to automatically produce persuasive, enticing copy for your blog posts, landing pages, social media, ads, marketing emails, and much more. You’ll be able to write 5x more content in a fraction of the time.
Desire: Imagine being able to sit down at your computer and having Jasper AI automatically create high-quality content for you that will help increase leads, conversions, and sales. That’s what Jasper AI can do for you. It’s the ultimate content creation assistant that will save you time and money while helping you achieve your desired results.
A robot wrote every single one of those words and created it in a matter of a few seconds. How impressive is that?
And that AIDA Framework template I used is only one of 50+ templates available to you! 😱
You should read my full Jasper AI review if you want to learn more.
You can also get a 7-day free trial if you use my affiliate link, so you can write one or two full product reviews without paying anything if you want to give Jasper a try.
Using Jasper AI has changed my life as an affiliate blogger, and I have a feeling he can change yours, too. Give him a try for 7 days – you have nothing to lose.
6. Use AI to Help Improve Your SEO
If you thought that Artificial Intelligence (AI) helping to write your blog post was cool, the fun doesn’t end there.
AI has come a long way, especially in the last few years. Sometimes it’s almost too good.
Using the power of AI and machine learning, SEO tools can analyze all the top posts on Google for a given keyword and tell you exactly how you should structure your blog post to rank in the first spot.
What do I mean by this?
At a high level, say you want to write a product review for a made-up product called “FusionX” and rank for the keyword “FusionX Product Review.”
You could plug in the keyword “FusionX Product Review” in an AI-powered SEO tool, and the tool could do the following:
- Tell you how many times keywords are used
- Give you the ideal title length and keywords to use
- Tell you how many words your post should be
- Give you suggested headings for your outline
- Provide a list of suggested sites to get backlinks from
- So much more
My favorite AI-powered SEO tool to use is Surfer SEO.
Even better, some of the best AI tools integrate perfectly with each other.
This means you can use Jasper AI to produce content for you automatically, and while that content is being written, Surfer SEO is monitoring your content and suggesting keywords to use, how to structure your post, etc. so that you can create high-quality content that ranks ahead of everyone else.
It’s a pretty sweet combo.
7. Explain the Product With Images
Having enticing, persuasive copy written in your product review will certainly help you sell the product easier.
But what’s even better is explaining the product with images.
And I’m not talking about stock images (although those are better than having nothing).
There are so many ways to show your reader how great your product is.
Here are some ways you can use images effectively in your product review:
Show Yourself Using the Product
Although using stock images are better than nothing, and at times you may need to resort to them, what if you could produce your own images of you actually using the product?
This would allow you to have original photos that no one else has and show the product better than other bloggers who are writing product reviews on the same product.
How many product reviews have you read that only have stock images of the product? BORING. 😴
Not only does it look like you didn’t put much effort into your post, but I also don’t know if you’ve even used the product yourself.
If your product review looks like a cookie-cutter, AI-generated hunk of junk, Google will notice, and you won’t rank well.
Show Experience With the Product
This has been a point I’ve made several times – gaining the trust of your readers is of the utmost importance.
Think of ways to show your readers you have experience with the product.
Are you reviewing software? Show them that you’ve actually purchased it or a certification proving you know how to use it.
Are you reviewing a physical product such as a leather wallet? Show an image of what it looks like after a year of use to show its quality and reliability.
Are you reviewing a health coaching program you went through? Show before and after pictures of your results from putting the work in.
There are many unique ways to show your readers that you have experience with a product, which will further build trust and bring credibility to your product review.
With each algorithm update, Google has made it perfectly clear that they want to see real, genuine product reviews written by humans who have actually used the product and have experience with it.
This doesn’t mean you can’t use AI to help you write some of your product reviews. AI copywriting tools are amazing at taking your own words and expanding on them to make them sound lively and enticing.
But as Google continues to get smarter with each update, you’re going to want to make sure you’re writing the best product review you can that answers users’ search intent and paints a full picture of the product.
Use Custom Infographics
People love infographics. They’re fun, visually appealing, and an excellent way to get people to link to your product review, giving you a backlink and more exposure.
The best part about creating custom infographics is that it makes your product review stand out from all the rest, which Google loves.
Here’s an example of a custom infographic we created on how to start a blog:
You should also include your blog name or website in the infographics so that if someone shares the image on a different platform, others know exactly where the infographic came from.
Hands down, my favorite tool to use to build infographics is Canva.
They have thousands of jaw-dropping infographic templates that can spice up any blog post in no time and are unbelievably easy to customize.
I have next to no design experience, and even I can easily create beautiful graphics for my blog posts that look professionally made.
In fact, I used Canva to easily create each image that says “The Perfect Product Review” for every step in this tutorial. :)
Even the free Canva plan is absolutely packed with features to get you started.
Use Memes and Humor
Memes are everywhere.
Whether you like memes or not, the fact of the matter is that people relate to them. Why not add a little fun to your product review?
When you’re writing your product review, does it sound like it was written like a boring essay? If so, people will leave quickly, and you won’t get clicks on your links.
You should think about adding some humor and wit to your review. People love knowing that the review was written by an actual human who they can trust and relate to.
So, find a meme generator and make some funny memes about your product. It’s a simple and effective way to get people to read more of your product review, relate to you as a human, and ultimately buy the product based on your recommendation.
Okay, I’m done. 😉
Use AI-Generated Images
Don’t have the magic touch to create images and don’t want to pay someone to create images for you?
Why not let AI generate images for you?
This is another primary reason I use Jasper AI over ChatGPT.
Jasper helps me write blog posts directly in the WordPress editor using the AI prompts I configured in the Start Blogging Blocks templates.
On top of that, Jasper Art is included with every Jasper AI plan now, so I can create images for my blog posts as well.
To give you a quick taste of Jasper Art, say you want Jasper to create an image of a 1920s craftsman-style home.
You simply feed Jasper a description, hit generate, and voila! Jasper will generate royalty-free images for you that can be used directly in your blog posts.
The best part? Jasper can create unlimited images. So, if you don’t like what Jasper generated the first time, simply tweak your description and try again!
What if you want Jasper Art to create a 1920s craftsman-style house but in the style of Van Gogh?
Well, just tell Jasper, and he’ll create some very unique images that look like they were painted by Van Gogh himself.
Pretty crazy, huh? 🤯
The possibilities are endless.
I wrote a super detailed Jasper Art review if you want to learn more.
8. Use FAQ Schema for Google
So far, you have:
- Set up your affiliate site with WordPress
- Chosen a high-value product to promote
- Created a Google-friendly outline
- Added product boxes to increase conversions
- Written your product review, optionally using AI to help you write it
- Optionally used AI to help improve your SEO so you rank higher
- Added supporting images to your product review to help it stand out
Your product review should be done! At least all the writing and images.
After reviewing everything, go ahead and hit that big publish button!
The remaining steps in this tutorial are some extra bonus steps to help your product review rank higher, get more organic clicks from Google, and get even higher conversions for more affiliate revenue. 😎
Your product review is out there. The fire is built. Now, we will add gasoline to the fire and watch it explode!
Are you ready? Let’s do this.
With your product review published, the next piece you should focus on is adding schema to help your article stand out in the Google results, leading to more organic clicks.
Have you ever searched something on Google and seen Frequently Asked Questions dropdowns below a website result?
This is what’s called FAQ schema.
If FAQ schema is properly enabled in a blog post (such as a product review), Google may create what’s called a rich snippet and show Frequently Asked Questions below a website in the Google search results, as shown in the image above.
There are some really nice benefits to having FAQ schema enabled on your blog posts:
- Increased Visibility in Google Search Results: When FAQ questions show below your result in Google search, it increases your post’s visibility since it takes up a lot more room. This also usually leads to more clicks on your site.
- Google Assistant May Use Your Result: Have you ever asked your Google Assistant a question? If your site has FAQ schema properly enabled, Google may read the snippet directly from your site as the answer!
You may be wondering, how do I enable FAQ schema on my blog posts?
There are two really easy ways that I use to enable FAQ schema in my blog posts (especially when writing product reviews):
Enable FAQ Schema in Kadence Accordion Block
If you’re using Kadence Blocks on your website, you can access the Kadence Accordion block.
You can use this accordion block to create a list of Frequently Asked Questions at the end of your blog posts.
And before you ask… Yes, we have built FAQ templates in Start Blogging Blocks that are predesigned Kadence accordion blocks ready for you. :)
If you remember the Pro Product Review Outline from earlier in this post, that outline already has a “Frequently Asked Questions” section with a Kadence accordion block added and styled to use your brand’s global colors.
Plus, there’s an AI prompt that you can use to have AI automatically write a list of both questions and answers for you!
We have already enabled FAQ schema for the FAQs in the Pro Product Review Outline in SB Blocks, so you don’t have to do anything else – it just works!
If you’re wondering how we enable FAQ schema for the Kadence accordion block, it’s as simple as flipping a switch.
At the Accordion block level, go to the Advanced tab, open the “FAQ Schema” dropdown, and enable the toggle that says “Enable FAQ Schema.”
That’s all there is to it!
FAQ schema will be enabled for the questions and answers you fill out in your accordion block.
Just because FAQ schema is enabled doesn’t mean Google will automatically show it.
It’s up to Google and where your site is currently ranking for specific keywords.
Use RankMath FAQ Block
If you don’t want to use the Kadence accordion block for FAQs in your blog posts, another option is to use the RankMath FAQ block with built-in FAQ schema.
I use RankMath as my main SEO plugin on all my websites.
Here’s a detailed tutorial from RankMath on how to use the RankMath FAQ block.
All you have to do is install and activate the free version of RankMath on your site.
Then, you’ll have access to the “FAQ by Rankmath” block that you can add to a “Frequently Asked Questions” section in your product review blog post.
Here’s an example of what the RankMath FAQ block looks like in the WordPress editor:
FAQ schema is already built into the RankMath FAQ block, so you don’t have to “enable” anything – it just works!
As mentioned in the Kadence accordion section, just because FAQ schema is enabled doesn’t mean Google will automatically show it.
It’s up to Google! But enabling it never hurts because if Google does decide to show FAQs beneath your site in the search results, it’s a nice bonus!
9. Use Review Schema to Show Ratings on Google
When you search for a product review on Google, have you ever wondered how some websites have beautiful star ratings that show in the Google search results?
This is from adding Review Schema to your blog post.
This makes a product review very enticing to click on. I don’t know about you, but I’m much more likely to click on a product review with star ratings than one without.
Star ratings on a product review make the website look legitimate and trustworthy.
Using Review Schema, you can add your rating, the person reviewing the product, and other data that Google may show.
Seven different schema types can show ratings in the SERPs (Search Engine Results Pages):
For example, say you’re writing a product review for a software application. You can add Software Schema to your blog post using RankMath.
Again, you’re not guaranteed that Google will show ratings on your post in the search results, but it’s a huge help if Google does show them!
I recommend using an SEO tool such as RankMath to add review schema to your blog posts.
RankMath has an easy-to-follow tutorial for adding review schema, which is how I get star ratings to show in the search results for the product reviews I write.
10. Use an Exit Intent Popup to Increase Conversions
Popups. We all hate them, right? Well, I do. I loathe popups.
Except for one specific type of popup.
The exit intent popup.
What is an “exit intent” popup?
It’s a popup that only shows after the user has been on your site and moves their mouse out of the active window (usually in an effort to go back or close out of the webpage).
It’s the only type of popup I genuinely don’t mind when I’m on a website.
Why? Because it’s non-invasive. I already moved my mouse out of the active browser window and have it hovering over the “back” or “close” button.
If a popup shows at that point, it doesn’t bother me because it didn’t get in the way of my reading.
But here’s the thing.
Exit-intent popups always get my attention. It’s odd. I see them pop up, and my eyes automatically read what it says before I back out of the page.
Therefore, exit intent popups can be very effective.
You know that super cool WordPress theme that’s perfect for affiliate marketing that I’ve discussed throughout this product review tutorial?
The Kadence Theme.
Well, there’s the Kadence Theme. Then there are Kadence Blocks to help you easily build landing pages and blog posts using the built-in WordPress block editor.
But, Kadence is an entire suite of tools. It’s much more than just a theme and block plugin.
And, unlike basically every other bloated popup builder that slows your site to the speed of a tortoise, Kadence Conversions is lightning-fast and helps drastically increase conversions on your site (hence the name).
Oh, and Kadence Conversions also comes with built-in analytics, so you can see if the conversion item you created is working or not.
I created a super simple exit intent popup for one of my product reviews.
It was an exit intent popup to sign up for a free trial of the product I was promoting with a CTA button.
Here is a screenshot of the analytics for my Kadence Conversions exit intent popup over 90 days:
As you can see from the chart, the exit intent popup was viewed more than 1500 times over the course of 90 days.
From those views, 38 users clicked the CTA button in the popup (which shows as “converted.”)
That doesn’t seem like much, right? Except, get this.
For this particular product, 1 in every 16 users that click end up becoming a customer.
Each customer produces an average revenue of $74/mo and has an LTV (Lifetime Value) of around $1500, which are numbers provided by the product’s affiliate manager.
So, with some simple math… over 90 days, this exit intent popup created two customers (2.375 customers, to be exact) for the product I was promoting.
Each customer has an LTV of $1500, and affiliates receive 30% recurring commissions, equaling $450 over the lifetime of the customer.
Therefore, adding this exit intent popup will generate over $900 for me over the lifetime of the customers, thanks to beautiful recurring commissions. And that was all from 90 days of running it.
Over the course of a year, this popup alone should get around 9 new customers. Over the lifetime of these customers, that should generate over $4000 in commissions for me.
I don’t know about you, but that’s mind-blowing to me. 🤯
I spent 10 minutes creating this exit intent popup, activated it, and let it sit.
That single popup generates thousands of dollars in affiliate commissions for me every year.
The Kadence Full Bundle (which includes the Kadence Theme, Kadence Blocks, Kadence Conversions, and MUCH more) costs around $199 per year.
Otherwise, you can pay $699 as a one-time payment and own every Kadence product for life, which I did in 2020. Best purchase I’ve made this decade, hands-down.
Even better, you can save 10% on the Kadence Full Bundle (annual or lifetime plan) using my exclusive code below:
Want to get the PRO version of both the Kadence Theme and Kadence Blocks? Invest in a Kadence Bundle and get 10% off using the exclusive code below at checkout.
Software, when used correctly on your blog, has the potential to make 10, 100, 1000x more than what you paid for it.
Investing in yourself and your blog with software tools proven to work is one of the fastest ways to grow your income.
It’s crazy how a simple popup can get last-minute customers and produce thousands of dollars in commissions yearly.
You might be wondering, “But how does this work on mobile?” since a large percentage of blog traffic comes from mobile devices.
The answer is… these types of exit-intent popups don’t work on mobile.
However, I already have a solution for you. :)
Make sure to check out the product review mobile CTA section in the next step!
11. Use Additional Product Review CTAs
When potential buyers get to your product review, it’s your job to get the click.
If a visitor never clicks on your affiliate link, you won’t get an affiliate commission if they purchase, and you will lose out on the sale.
I have already gone over several ways to entice the potential buyer to click on your link, including adding a product summary box, pros/cons, an exit-intent popup, and more.
Why not add two more?
Product Review Sidebar CTA
Your blog’s sidebar is crucial to getting visitors’ attention as they read your product review from a desktop.
One of my favorite things to do on product review blog posts is create a small product summary with star ratings and include a CTA button at the bottom.
Here’s an example of a product review summary for Kadence that I use in the sidebar:
Ease of Use
4.9 / 5
Notice that it has the product name or logo at the top, various product aspects along with star ratings for each, an overall rating, and a bold call to action button at the bottom.
It’s an extremely powerful CTA to include in the sidebar of your product review posts that is sure to increase conversions and make you more money.
Best of all, if you’re using the Kadence Theme, you can easily show a different product summary in your sidebar for each product you review using Kadence element hooks.
AND, you can make the CTA sticky so that the product summary sticks to the screen and continues to show as the reader scrolls down your post.
The template for this exact product review sidebar CTA is included with any pro plan of Start Blogging Blocks.
Product Review Mobile CTA
If you read both the exit-intent popup section and the sidebar CTA section above this, you likely asked yourself, “How do these work on mobile?”
The issue is that the exit-intent popup and the sidebar CTA don’t work on mobile.
So, how can you increase conversions on mobile for your product review?
Don’t worry, I got you. 😎
Kadence Conversions (which we used for the exit-intent popup) gives you the option to add a slide-in popup that shows after a certain scroll distance.
You can use this slide-in to show product review ratings, a coupon code, or any CTA you’d like to convince readers to click.
Here’s an example of a product review mobile CTA slide-in that shows the product rating, the reviewer’s name and image, and a CTA button to entice the reader to click:
Or perhaps you want to show your readers a coupon code in your product review:
These mobile conversion slide-ins are nice because:
- They’re non-invasive (only take up 25% or less of the vertical screen)
- You can easily track CTR (Click-Through Rate) using Kadence Conversions’ built-in analytics
- You can conditionally show conversions on whichever pages/blog posts you like, so you can show a different CTA based on categories or tags
- They can be used on all screen sizes if you wish
- The user can easily close out if not interested
I created these mobile conversion CTA templates in Start Blogging Blocks, and you can add them as a slide-in Kadence Conversion item to be used in your product reviews or any blog post.
12. Link to Your Product Review With Supporting Content
With your product review published and optimized for conversions, the next piece you should focus on is writing and linking to supporting content.
What do I mean by this?
Google loves sites that have high topical authority in a certain subject.
What is topical authority?
Topical authority is a measure of your site’s authoritativeness on a certain subject. It can be built by consistently publishing high-quality content around a specific topic.
For example, say your site is about guitars, and you want to show you’re an authority when it comes to acoustic guitars.
Writing one post on acoustic guitars isn’t going to tell Google that you’re an authority in the space, and you can’t expect to start ranking for a bunch of keywords on guitars.
However, what you can do is write a number of articles covering keywords about acoustic guitars, such as:
- best acoustic guitars
- [certain model] acoustic guitar review
- how to restring an acoustic guitar
- how to tune an acoustic guitar
- guitar X vs guitar Y
- best acoustic guitar accessories
The keywords listed above are a mixture of transactional and informational keywords.
A transactional keyword is one where a user is looking to purchase something. For example, if someone searches “best acoustic guitars,” they’re likely looking to purchase a guitar.
The same goes for if they search “acoustic guitar review” for a specific model of guitar. They want to learn more about that model of guitar and potentially buy it.
An informational keyword is one where a user is looking to learn something. For example, “how to restring an acoustic guitar” is a common keyword users would be searching for.
What if you could write multiple posts and cover all those keywords rather than simply writing a single product review on an acoustic guitar?
If you did that, you would then create internal links from each of those posts to point to each other, making it easier for Google to understand what your site is about and showing that you know your stuff when it comes to acoustic guitars.
To become an authority (in Google’s eyes) for acoustic guitars, here’s a visual representation of what your content map might look like:
- A pillar post (generally for a transactional keyword) – For example, 57 Best Acoustic Guitars For Every Type of Guitarist. All your supporting articles will link to this post. It would contain affiliate links to all the best acoustic guitars of your choosing.
- After creating your pillar post, you could write in-depth product reviews for the top acoustic guitars you love using. For example, Taylor 314ce Acoustic Guitar Review – Is it the Best? In this product review (following all the steps from this tutorial you’re reading), you would go very in-depth talking about the guitar and why you love it. You’d link to your “best acoustic guitars” pillar post, and from the pillar post, you’d also link to the specific review when mentioning that guitar.
- Then, you’d create informational posts about acoustic guitars as supporting posts to link to your pillar post and product reviews. For example, you could write an informational post on “how to restring an acoustic guitar.” In this post, you could show step-by-step restringing your own guitar (which you should have written a full product review on). Then, you would mention the product review in your “how to” post.
- Comparison posts are also great examples of transactional posts where you can compare two competing products in-depth, explaining the pros/cons of each one and which product you prefer based on personal experience. These can be fantastic supporting posts to back up your initial pillar post where you listed all the best acoustic guitars.
See how that works?
How to Use Surfer SEO to Create a Content Map
If you want to use a tool to help you create a content map, you can use Surfer SEO.
Surfer SEO is the same tool mentioned earlier in this post that uses AI to help you rank higher on Google by analyzing your on-page SEO.
Surfer SEO can do a LOT. You can search any broad keyword, and Surfer will create several cluster topics for you in no time.
For example, I went to the Keyword Research tool in Surfer SEO and entered “acoustic guitars.”
When you do this, it will return a number of topic clusters around acoustic guitars.
The nice part is that it shows you the following:
- Monthly Search Value (MSV)
- Keyword Difficulty (how difficult the keyword is to rank for from 1-10)
- Customer investigation, informational, and shopping keywords
Here are some of the “Customer Investigation” topic clusters (which are transactional keywords) Surfer SEO gave me for acoustic guitars:
If you look through these, there are some fantastic topic clusters listed with primary keywords you could write articles about such as:
- acoustic guitar amp
- guitar strings
- guitar string acoustic
- replacement guitar strings
- acoustic strings
- pickups for acoustic guitars
- acoustic pickup
- pickup systems for acoustic guitars
The bold names above would all be great transactional articles to write where users are looking to buy.
Within your article, you could include all of the relevant keywords that users are searching relating to that main topic.
Here are some of the “Informational” topic clusters Surfer SEO came up with for acoustic guitars:
These topic clusters have some excellent ideas for writing informational posts around acoustic guitars such as:
- acoustic guitar setup
- how to set up an acoustic guitar
- guitar setup
- setting up an acoustic guitar
- dreadnought guitar
- what is a dreadnought acoustic guitar
- dreadnought guitar meaning
- how to restring an acoustic guitar
- restring acoustic guitar
- how to restring a guitar
Notice that these topic clusters contain informational keywords that start with who, what, where, why, and how.
After writing some articles based around these topic clusters and answering all the questions users are searching for around acoustic guitars, you will begin to build your topical authority.
This will lead to a higher Domain Rating (DR), you’ll start outranking sites with less authority, and start seeing an influx of organic traffic from Google!
13. Product Review Maintenance
Okay, so… you’ve implemented all the steps in this ultimate guide and written the perfect product review.
You have ranked on the first page of Google and are getting organic traffic from Google coming in, which is leading to affiliate commissions… nice!
Then, one day, everything stops. Your product review drops in the Google rankings, and you begin losing all your organic traffic. Oh no!! The world is ending!
First off, relax. This is a natural occurrence that every blogger will experience.
Many factors can lead to a fluctuation in your Google rankings… a Google algorithm update, competitors creating better content, etc.
My advice? Don’t freak out, and don’t make massive changes right away. I have personally experienced dozens of my blog posts drop in and out of the top three spots on Google over and over again.
Many times, I don’t touch anything, and the blog post will end up back in the original spot it was ranking for.
The one thing I would recommend… keep your product review up-to-date.
Google loves fresh, up-to-date content.
Once or twice a year, audit your product review and see if any areas need updating.
Many product updates can happen that would constitute an update to your blog post:
- New product features added
- Product pricing updated
- New version of the product released
You can use Surfer SEO to run a blog post audit at any time.
Simply fill in the URL of your product review and the keyword(s) you want to rank for and click “Create Audit.”
Using AI, Surfer SEO will analyze your on-page SEO and compare your blog post to other competitors that are also ranking for your focus keyword(s).
Once finished, you’ll see a nice report broken down into several sections of where your article is good or where it needs improvement.
As you can see from this audit, my Content Score is 93, which is phenomenal. That’s higher than everyone else’s article in the top 10 Google results.
How did I get my content score so high? By using the Pro Product Review Outline from earlier in this tutorial, which includes all the key questions people are searching for when it comes to product reviews.
The product review audit also tells me that I’m good on internal links and then gives me some suggestions to either add or remove some key terms in my product review (all based on AI and what terms others are using in their posts).
There are a lot more sections broken down in this report that I didn’t show, but I wanted to give you a taste of what a Surfer SEO audit looks like and how you can use it to help your product review rank higher!
In general, I would suggest adding content to your already existing content if new changes are made.
That being said, there may be sections of information that eventually become obsolete and need to be removed from your product review.
Google has said the number of words in a blog post doesn’t matter.
Even though Google doesn’t have a preferred amount of words, creating the most comprehensive review for a particular product is one of the best ways to rank on the first page of Google.
Google wants content that answers search intent.
So, if you are writing a review for a product, answer as many questions as you can about the product in a comprehensive blog post.
This will show Google that your product review is the go-to place for people looking for information about that particular product.
Most of the product reviews I write are a minimum of 5,000 words, and some even have more than 10,000 words!
It sounds like a lot of work, but it pays off. Once you start seeing recurring affiliate commissions every month, I promise it will be worth your effort!
Well, that’s a wrap!
I hope this comprehensive product review tutorial helps you start generating recurring affiliate commissions on your blog.
Affiliate marketing is one of the best ways to make money online, and product reviews are one of the core pieces that every blog should utilize.
Did this tutorial help you out? Let me know in the comments below! 👇
To your success,
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